By 2026, thrift shopping is projected to see a notable price increase due to growing demand, inflation, rising operational costs, and the growing popularity of secondhand fashion. The U.S. market is expected to more than double, reaching approximately $82 billion, according to ThredUp. Although tariffs on new clothing and a focus on sustainability encourage more consumers to buy at thrift stores, these factors also contribute to higher prices.

Key factors driving up thrift store prices in 2026

• The popularity of thrifting has grown, driven by social media influencers and a stronger emphasis on sustainability among consumers. This rise in interest attracts more shoppers, intensifying competition for limited items and driving prices higher.

• Inflation and tariffs continue to drive up the cost of new clothing, prompting more consumers to turn to secondhand options. This surge in demand enables thrift stores to boost their Projections for 2025. Projections suggest that new clothing prices could increase by as much as 65%, making secondhand markets even more attractive.

• Rising Operational Costs: Thrift stores face growing expenses for rent, labor, and utilities. To cover these costs, they often increase their prices, a common practice even among non-profit thrift stores to fund community programs.

• The emergence of online resale platforms such as Depop, Poshmark, and ThredUp has increased competition in the market. These platforms attract both buyers and sellers, motivating people to sell valuable or vintage items online rather than donate them. As a result, traditional stores receive fewer donations, which tend to be of lower quality. Consequently, these stores raise their prices on remaining inventory to stay competitive.

• Sophisticated Pricing Strategies: Modern thrift stores are moving away from simple, flat-rate pricing. Instead, they use market data to set prices based on an item’s brand, condition, and value. This method, influenced by the broader resale market, leads to higher prices for popular vintage and branded items.

• Vintage market valuation has risen as authentic vintage and trendy retro items become more sought after. Influenced by social media and influencers, these items are now valued higher because of their rarity. Thrift stores recognize this trend and price these items higher, which diminishes their reputation as bargains.

By 2026, thrift shopping is likely to become more of an adventure that requires planning. Discovering hidden gems may become more difficult, as some thrifters are already noticing increased prices and more competition for sought-after items. To succeed in this changing scene, consider visiting stores in affluent neighborhoods, timing your shopping around restock days, and focusing on classic, timeless pieces. As always, patience will be an essential asset!

Until next time, Happy Thrifting!